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5 Web Design Skills Basic to Successful Blogging

Competition online has been tougher than ever, forcing even small blogs to step up their game. And if you want your blog to stand out, you have to learn how to design a website that achieves that outcome. Even if your blog will not be used for marketing, a solid design still helps you build credibility among readers.

The following are five web design skills you should master for successful blogging:

Mobile Optimization

It has been shown by several studies that mobile devices are now more popular than desktop computers in terms of Internet use. But because mobile devices are smaller, reading text on them introduces a new set of challenges. Being a blogger, you have to know how to design your site in a manner that improves people’s reading experience by being able to scale or stretch a page. It’s good use a CMS (content management system) that comes with this built-in feature or at least provides plug-ins that you can add to your site.

Search Engine Optimization

Your website may have the best design, but unless people know it exists, it loses its value. Search engines by themselves have no idea about your site’s content quality, so to determine your position on the search results, they will depend on how people react to it – for example, by linking, leaving comments, reactions, etc. Simply put, it’s important that you know how to expand your audience by using the right SEO techniques, hence boosting your chances of increased visibility on search results pages.

Multimedia Integration

No matter your video-making skills, it’s important that you incorporate some media into your blog. People usually like how to or self-introduction videos more than just plain text and pictures. If you can’t get a video together, include GIFs to give life to your posts.

Logo Creation

Your brand as a blogger will be mainly represented by your logo. People should only look at it and get a fairly good idea of your blog. At the same time, you’ll want this logo to appeal to your target audience, whether your website is for families corporate executives, art enthusiasts and so on.

Link Placement

Lastly, when creating web design for a monetization blog, be sure to put links in a way that makes them blend seamlessly with the rest of your design. Yes, it is possible to do this without causing distraction. You can check out some of the best-designed blogs to know how to do it, but mostly, it is about using complementary instead of contrasting colors and setting the right font sizes or even the right fonts.

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